*,*::before,*::after{margin:0;padding:0;box-sizing:border-box;-webkit-tap-highlight-color:transparent}
html{background:#fff}
body{font-family:'Plus Jakarta Sans',sans-serif;background:#fff;color:#1a1a1a;-webkit-font-smoothing:antialiased;overflow-x:hidden}
:root{
  --s:#C4622D;--slt:#F5EBE4;--smd:#E8D0C2;
  --blk:#1a1a1a;--dg:#484848;--mg:#717171;--lg:#e0e0e0;--bg:#f7f7f7;--w:#fff;
  --sh:0 2px 8px rgba(0,0,0,.08),0 1px 2px rgba(0,0,0,.04);
  --sh2:0 4px 20px rgba(0,0,0,.10),0 2px 6px rgba(0,0,0,.06);
  --r:16px;--rs:12px;
  --st:env(safe-area-inset-top,0px);--sb:env(safe-area-inset-bottom,0px);
  --max:430px;
}

/* ── NAV ── */
nav{
  position:sticky;top:0;z-index:100;
  background:rgba(255,255,255,0.96);backdrop-filter:blur(12px);
  border-bottom:1px solid var(--lg);
  padding:calc(var(--st) + 14px) 20px 14px;
  display:flex;justify-content:space-between;align-items:center;
}
.nav-logo{display:flex;align-items:center;gap:10px;text-decoration:none}
.nav-icon{width:32px;height:32px;border-radius:8px;background:var(--s);display:flex;align-items:center;justify-content:center;flex-shrink:0}
.nav-icon svg{width:16px;height:16px;stroke:#fff;stroke-width:2.5;fill:none;stroke-linecap:round;stroke-linejoin:round}
.nav-name{font-size:15px;font-weight:800;color:var(--blk)}
.nav-cta{background:var(--s);color:#fff;border:none;border-radius:var(--rs);font-family:'Plus Jakarta Sans',sans-serif;font-size:13px;font-weight:700;padding:10px 16px;cursor:pointer;text-decoration:none;white-space:nowrap}

/* ── HERO ── */
.hero{padding:36px 20px 40px;max-width:var(--max);margin:0 auto}
.badge{display:inline-flex;align-items:center;gap:6px;background:var(--slt);color:var(--s);font-size:11px;font-weight:700;padding:5px 11px;border-radius:20px;margin-bottom:20px;text-transform:uppercase;letter-spacing:.05em}
.bdot{width:5px;height:5px;border-radius:50%;background:var(--s);animation:dot 1.4s ease-in-out infinite}
@keyframes dot{0%,100%{opacity:.2;transform:scale(.7)}50%{opacity:1;transform:scale(1.2)}}
.hero-h{font-size:clamp(28px,8vw,40px);font-weight:800;line-height:1.06;letter-spacing:-.035em;color:var(--blk);margin-bottom:14px}
.hero-h em{color:var(--s);font-style:normal}
.hero-sub{font-size:15px;line-height:1.72;color:var(--mg);margin-bottom:28px}
.hero-sub strong{color:var(--blk);font-weight:600}

/* Bio card with photo */
.bio-card{background:var(--bg);border-radius:var(--r);padding:18px 20px;margin-bottom:28px;display:flex;gap:14px;align-items:center}
.bio-photo{width:52px;height:52px;border-radius:50%;object-fit:cover;flex-shrink:0;border:2px solid var(--smd)}
.bio-photo-fallback{width:52px;height:52px;border-radius:50%;background:var(--smd);flex-shrink:0;display:flex;align-items:center;justify-content:center;font-size:18px;font-weight:800;color:var(--s);border:2px solid var(--smd)}
.bio-text{flex:1}
.bio-name{font-size:15px;font-weight:800;color:var(--blk);margin-bottom:3px}
.bio-roles{font-size:12px;color:var(--mg);line-height:1.5}
.bio-roles span{color:var(--s);font-weight:600}

/* Stats */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:6px;margin-bottom:32px}
.stat{background:var(--bg);border-radius:var(--rs);padding:12px 8px;text-align:center}
.stat-v{font-size:15px;font-weight:800;color:var(--blk);letter-spacing:-.02em;display:block;margin-bottom:2px}
.stat-l{font-size:10px;color:var(--mg);line-height:1.3}

/* CTA pair */
.cta-label{font-size:11px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--mg);margin-bottom:10px}
.cta-pair{display:flex;flex-direction:column;gap:10px}
.btn-primary{width:100%;background:var(--s);color:#fff;border:none;border-radius:var(--rs);padding:16px 20px;font-family:'Plus Jakarta Sans',sans-serif;font-size:15px;font-weight:700;cursor:pointer;min-height:52px;transition:background .15s;text-decoration:none;display:flex;align-items:center;justify-content:center;gap:8px}
.btn-primary:active{background:#a84f24}
.btn-secondary{width:100%;background:none;border:1.5px solid var(--lg);border-radius:var(--rs);font-family:'Plus Jakarta Sans',sans-serif;font-size:14px;font-weight:600;color:var(--dg);padding:14px 20px;cursor:pointer;min-height:48px;text-decoration:none;display:flex;align-items:center;justify-content:center;gap:8px;transition:border-color .15s}
.btn-secondary:hover{border-color:var(--s);color:var(--s)}

/* ── UTILS ── */
.divider{height:1px;background:var(--lg);margin:36px 0}
.w{max-width:var(--max);margin:0 auto;padding:0 20px}
.section-title{font-size:12px;font-weight:700;letter-spacing:.07em;text-transform:uppercase;color:var(--mg);margin-bottom:16px}

/* ── CONTENT / BLOG ── */
.content-section{padding:0 0 40px}
.post-card{background:var(--w);border-radius:var(--r);box-shadow:var(--sh);padding:20px 18px;text-decoration:none;display:block;transition:box-shadow .2s;border:1.5px solid transparent}
.post-card:hover{box-shadow:var(--sh2);border-color:var(--smd)}
.post-card+.post-card{margin-top:10px}
.post-meta{display:flex;align-items:center;gap:8px;margin-bottom:10px;flex-wrap:wrap}
.post-pillar{font-size:10px;font-weight:700;letter-spacing:.07em;text-transform:uppercase;padding:3px 9px;border-radius:20px}
.pillar-pricing{background:var(--slt);color:var(--s)}
.pillar-marketing{background:#e8f5ee;color:#2a7a4e}
.pillar-systems{background:#e8f0fe;color:#3949ab}
.pillar-leadership{background:#fef3e2;color:#e65100}
.post-date{font-size:11px;color:var(--mg)}
.post-title{font-size:17px;font-weight:700;letter-spacing:-.02em;color:var(--blk);line-height:1.28;margin-bottom:7px}
.post-excerpt{font-size:13px;line-height:1.6;color:var(--mg)}
.post-read{display:inline-flex;align-items:center;gap:6px;font-size:12px;font-weight:700;color:var(--s);margin-top:12px}
.post-card.featured{background:var(--slt);border-color:var(--smd)}
.post-card.featured .post-excerpt{color:var(--dg)}
.content-cta{margin-top:12px;width:100%;background:var(--bg);border:1.5px solid var(--lg);border-radius:var(--rs);padding:14px 20px;font-family:'Plus Jakarta Sans',sans-serif;font-size:14px;font-weight:600;color:var(--dg);cursor:pointer;text-decoration:none;display:flex;align-items:center;justify-content:center;gap:8px;transition:border-color .15s}
.content-cta:hover{border-color:var(--s);color:var(--s)}

/* ── DIAGNOSTICS ── */
.diagnostics-section{background:var(--bg);padding:40px 20px}
.diagnostics-inner{max-width:var(--max);margin:0 auto}
.path-card{display:block;text-decoration:none;background:var(--w);border-radius:var(--r);box-shadow:var(--sh2);padding:22px 18px;margin-bottom:10px;border:2px solid transparent;transition:border-color .2s;cursor:pointer}
.path-card:active{transform:scale(.99)}
.path-card.saas:hover{border-color:var(--s)}
.path-card.d2c:hover{border-color:#2a7a4e}
.path-tag{display:inline-flex;align-items:center;gap:6px;font-size:10px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;padding:4px 10px;border-radius:20px;margin-bottom:12px}
.path-tag.orange{background:var(--slt);color:var(--s)}
.path-tag.green{background:#e8f5ee;color:#2a7a4e}
.path-title{font-size:20px;font-weight:800;letter-spacing:-.025em;color:var(--blk);line-height:1.15;margin-bottom:7px}
.path-desc{font-size:13px;line-height:1.6;color:var(--mg);margin-bottom:16px}
.path-meta{display:flex;flex-direction:column;gap:7px;margin-bottom:18px}
.path-row{display:flex;align-items:center;gap:10px;padding:11px 13px;background:var(--bg);border-radius:10px}
.path-row-icon{font-size:14px;flex-shrink:0}
.path-row-label{font-size:10px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--mg);margin-bottom:2px}
.path-row-value{font-size:13px;font-weight:600;color:var(--blk)}
.path-row-badge{margin-left:auto;font-size:10px;font-weight:700;padding:3px 8px;border-radius:20px;white-space:nowrap}
.badge-orange{background:var(--slt);color:var(--s)}
.badge-green{background:#e8f5ee;color:#2a7a4e}
.path-btn{width:100%;border:none;border-radius:var(--rs);padding:15px 20px;font-family:'Plus Jakarta Sans',sans-serif;font-size:15px;font-weight:700;cursor:pointer;display:flex;align-items:center;justify-content:center;gap:8px;transition:all .15s;min-height:50px}
.path-btn.orange{background:var(--s);color:#fff}
.path-btn.orange:active{background:#a84f24}
.path-btn.dark{background:var(--blk);color:#fff}
.path-btn.dark:active{background:#333}

/* ── PROOF ── */
.proof-section{padding:40px 20px}
.proof-inner{max-width:var(--max);margin:0 auto}
.proof-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-top:16px}
.proof-item{background:var(--bg);border-radius:var(--r);padding:18px 15px}
.proof-item.full{grid-column:1/-1}
.proof-metric{font-size:30px;font-weight:800;letter-spacing:-.03em;color:var(--blk);line-height:1;margin-bottom:3px}
.proof-metric span{color:var(--s)}
.proof-source{font-size:10px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--mg);margin-bottom:6px}
.proof-desc{font-size:12px;line-height:1.55;color:var(--mg)}

/* ── BELIEFS ── */
.beliefs-section{background:var(--bg);padding:40px 20px}
.beliefs-inner{max-width:var(--max);margin:0 auto}
.belief-list{display:flex;flex-direction:column;margin-top:16px}
.belief{padding:18px 0;border-bottom:1px solid var(--lg)}
.belief:last-child{border-bottom:none}
.belief-num{font-size:10px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--s);margin-bottom:5px}
.belief-text{font-size:16px;font-weight:700;letter-spacing:-.02em;color:var(--blk);line-height:1.3;margin-bottom:5px}
.belief-sub{font-size:13px;line-height:1.6;color:var(--mg)}

/* ── EXPERIENCE with logos ── */
.exp-section{padding:40px 20px}
.exp-inner{max-width:var(--max);margin:0 auto}
.exp-list{display:flex;flex-direction:column;gap:10px;margin-top:16px}
.exp-item{background:var(--bg);border-radius:var(--r);padding:18px 18px;display:flex;gap:14px;align-items:flex-start}
.exp-logo{width:44px;height:44px;border-radius:10px;flex-shrink:0;background:var(--w);box-shadow:var(--sh);display:flex;align-items:center;justify-content:center;overflow:hidden;padding:6px}
.exp-logo img{width:100%;height:100%;object-fit:contain}
.exp-body{flex:1}
.exp-company{font-size:13px;font-weight:700;color:var(--blk);margin-bottom:2px}
.exp-role{font-size:11px;font-weight:600;color:var(--s);margin-bottom:6px}
.exp-desc{font-size:12px;line-height:1.55;color:var(--mg)}

/* Education row */
.edu-row{display:flex;gap:10px;margin-top:10px}
.edu-item{flex:1;background:var(--bg);border-radius:var(--r);padding:14px;display:flex;gap:10px;align-items:center}
.edu-logo{width:36px;height:36px;border-radius:8px;background:var(--w);box-shadow:var(--sh);display:flex;align-items:center;justify-content:center;overflow:hidden;padding:4px;flex-shrink:0}
.edu-logo img{width:100%;height:100%;object-fit:contain}
.edu-text{flex:1;min-width:0}
.edu-name{font-size:12px;font-weight:700;color:var(--blk);margin-bottom:2px;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.edu-degree{font-size:10px;color:var(--mg);line-height:1.4}

/* ── NEWSLETTER ── */
.newsletter-section{padding:0 20px 40px}
.newsletter-inner{max-width:var(--max);margin:0 auto}
.nl-card{background:var(--slt);border-radius:var(--r);padding:24px 20px}
.nl-badge{display:inline-flex;align-items:center;gap:6px;background:rgba(196,98,45,.15);color:var(--s);font-size:10px;font-weight:700;padding:4px 10px;border-radius:20px;margin-bottom:12px;text-transform:uppercase;letter-spacing:.06em}
.nl-title{font-size:22px;font-weight:800;letter-spacing:-.025em;color:var(--blk);line-height:1.15;margin-bottom:8px}
.nl-sub{font-size:13px;line-height:1.65;color:var(--dg);margin-bottom:18px}
.nl-input{width:100%;border:2px solid var(--smd);border-radius:var(--rs);padding:14px 16px;font-family:'Plus Jakarta Sans',sans-serif;font-size:16px;font-weight:500;color:var(--blk);background:var(--w);outline:none;-webkit-appearance:none;transition:border-color .2s;margin-bottom:10px}
.nl-input::placeholder{color:var(--mg);font-weight:400}
.nl-input:focus{border-color:var(--s)}
.nl-btn{width:100%;background:var(--blk);color:#fff;border:none;border-radius:var(--rs);padding:16px 20px;font-family:'Plus Jakarta Sans',sans-serif;font-size:15px;font-weight:700;cursor:pointer;min-height:52px;transition:background .15s}
.nl-btn:active{background:#333}
.nl-note{text-align:center;font-size:11px;color:var(--dg);margin-top:10px;opacity:.7}

/* ── FOOTER ── */
footer{padding:28px 20px calc(var(--sb) + 28px);border-top:1px solid var(--lg);max-width:var(--max);margin:0 auto}
.footer-logo{font-size:15px;font-weight:800;color:var(--blk);margin-bottom:14px}
.footer-logo span{color:var(--s)}
.footer-links{display:flex;flex-wrap:wrap;gap:16px;margin-bottom:16px}
.footer-links a{font-size:13px;font-weight:600;color:var(--mg);text-decoration:none}
.footer-links a:hover{color:var(--blk)}
.footer-copy{font-size:11px;color:var(--lg)}

@media(min-width:600px){
  :root{--max:560px}
  .proof-grid{grid-template-columns:repeat(3,1fr)}
  .proof-item.full{grid-column:auto}
  .cta-pair{flex-direction:row}
  .btn-primary,.btn-secondary{width:auto;flex:1}
}