Blog

I had ideas but no time to develop them at scale. So I built a pipeline: an AI agent interviews me, writes the content, and I approve before anything posts.

How I built an AI pipeline that extracts atoms from blog posts and drives every carousel, LinkedIn post, and Instagram caption from a single source of truth.

Google Slides API and Python: JSON brief in, five PNGs out. Then I wired approval-to-publish with GitHub API and Google Indexing. Everything that broke.

Value-based pricing assumes you can justify a premium. In a transparent grey market, you can't — unless content is the pricing mechanism. ALTHERR's data.

Three people left my marketing team last year — not by choice, but because the functions they were hired to perform no longer required a human in the loop. Here's exactly what determined who stayed.

Before deploying agentic AI into a €20M business, I validated the full stack on my own personal brand first. Here's the methodology and what it proved.

Agentic marketing uses AI agents to run your marketing operations autonomously. Here's what it actually looks like inside a team of six.